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KFC - Streetwise Culture Crew Competition




Brief: KFC is celebrating South African Street Culture by showing support for designers, performers, musicians, and artists.

Create a unique design inspired by Mzansi Street Culture.
The winner receives R30k and their design will be used for the Streetwise Culture Crew merchandise.

Solution: South African Street Culture is how you express yourself by means of language, fashion, and music. The culture ceases to exist without the freedom of expression from its people.

My approach to this creative direction was to create branding elements that were ready to wear and versatile. Therefore, I focused on elements that exist within South African street culture which are apparel, music, location, and language. I simplified these elements and spread them across shirts, bucket hats, flip flops, stickers, and display posters.

KFC - Streetwise Culture Crew Competition
Published:

KFC - Streetwise Culture Crew Competition

My entry for the Streetwise Culture Crew design competition. Brief: KFC is celebrating South African Street Culture by showing support for desig Read More

Published: